Articles

Articles.

Short, concrete guides to websites, SEO and advertising. Written for businesses, with no promises of results.

Pricing · Advertising

What do Facebook and Instagram ads cost?

The two bills you pay, why there is no single fixed price, and how little you can realistically start with. No promises of results.

Pricing guide · 2026 →
Pricing · Advertising

What does Google Ads cost?

You pay per click, not per view. What drives the click price, why keywords cost so differently, and where the money usually leaks.

Pricing guide · 2026 →
Guide · SEO

How to choose an SEO partner

Four red flags, eight questions, and an honest section on when SEO is not the answer to your problem at all.

Buyer's guide · 2026 →